PAMP (Produits Artistiques Métaux Précieux) was founded in 1977 in Castel San Pietro, in the Ticino canton of Switzerland — one of a handful of Swiss refiners that grew alongside the country's reputation as a global center for precious metals refining and assay. Its most recognized product is the Lady Fortuna bar, cast with a relief of the Roman goddess Fortuna, which has become one of the most widely traded branded gold bar designs in the retail bullion market. PAMP is LBMA Good Delivery accredited, the standard that determines whether a refiner's bars are accepted without question on international wholesale markets.
PAMP bars are among the most liquid branded bars in the retail market — dealers worldwide recognize the Fortuna design on sight, which keeps buy-back spreads tight compared to a lesser-known or unbranded bar of the same weight. Each PAMP bar ships in a sealed assay card stamped with a unique serial number, and PAMP's Veriscan system lets a buyer scan the bar's surface pattern against a database entry to confirm authenticity without opening the packaging. Collectors and stackers both gravitate toward PAMP largely for this combination of instant recognizability and a verifiable anti-counterfeit layer — features that matter more as counterfeit bars have become a documented problem in the secondary bullion market.
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Start tracking freePrimarily the sealed assay card with a unique serial number and the Veriscan anti-counterfeit system — a generic or unbranded bar carries neither, which is part of why branded bars from accredited refiners like PAMP tend to sell and resell more easily.
Yes — PAMP holds LBMA Good Delivery accreditation, the standard used to determine whether a refiner's bars are accepted without additional assay on international wholesale bullion markets.
PAMP produces a wide range from 1 gram fractional bars up to 1 kilogram, with 1 oz and 100 g being the most commonly stocked sizes at retail dealers.