The price you get when you sell depends on more than the spot price. Here are the factors that raise or lower what a buyer will pay for your coins and bars.
Short answer: the spot price sets the baseline, and the resale price then depends on the product's recognition, its condition and packaging, the buyer's margin and how much demand there is. Popular, well-kept products from recognised makers usually sell closest to spot.
Every offer starts from the spot price and the melt value of your piece. Anything above melt value depends on the other factors below.
Well-known coins and bars from recognised mints and refiners are easy for dealers to resell, so they pay more. Obscure products may be priced as scrap.
Clean, undamaged coins and bars in their original packaging, such as sealed assay cards, sell more easily. Scratches, damage or missing paperwork can lower an offer.
Buyers need to cover costs and make a profit, which is why buyback prices sit below selling prices. The gap is the bid-ask spread.
When demand for a product is strong, buyers pay more, and when it is thin they pay less. Selling a very large amount at once can also affect the price you get.
See the checklist for getting ready to sell.
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